LeadSellingProgram.com

Hi, as an ambitious and adventurous online entrepreneur with a charismatic character of an enthusiastic people’s person (easily approaching and getting along with people from all walks of life), I have been lately thinking of seriously cashing in on trying to source leads for local businesses (trades) in order to sell it to them in return for a commission.
First of all, I would like to kindly ask you how I could find out on potential leads sourcing opportunities or where I should look out for in order to find specific leads for some of my local businesses or trades like cleaners, decorators, plumbers, etc. And, perhaps more importantly how to find out what kind of businesses or trades are now desperately looking for their prospective customers or leads?
Is there any place on the internet where I could get these leads or I need to create my own ways of sourcing the leads?
I would greatly appreciate it if we could chat more in details later either via Skype or phone with a possibility to also meet up in London at mutual convenience.
In advance Many Thanks!
Skype ID: bruno.bb100
email: cosmoman01 at yahoo dot co dot uk

It has been said that the more you expose your MLM opportunity to the masses, the more success you’ll get. For you and I, this is every bit as true as the sky being blue. Leads companies basically convince MLM entrepreneurs that having a list of leads to be able to market to is an essential segment of your business and without them, you’ll probably run out of people to introduce yourself to.

I don’t know about you, but for me this is not true at all as I’ll teach you soon. You see, when you pay a lot of money per lead, market to them and finally get turned down for your troubles, I know from experience that buying leads is a complete waste of time. What needs to be done is the complete opposite. What I mean is how would you feel if you became the person that was being hunted by laser-targeted business partners and they were calling YOU all day long? Pretty good, right? Then read on.

The world has made a dynamic shift into the information age and people are now communicating in a completely different way, namely on the internet or mobile telecommunications. It makes sense to take advantage of this as a business owner and utilize this tool to plaster information in every nook and cranny of the internet in front of high quality prospects for free. The best part is that the people that are exposed to your business are ALREADY interested which is the best part if executed correctly. No more leads companies, wasting time and money. Now HOW do you do this? That’s a great question.

The answer is very simple. Get educated from the top producers in MLM or even better, get coached by them and then put into action what they teach. It’s really that easy. Most of these highly motivated individuals know how to market online and know all of the secret strategies of putting your offer in front of thousands of laser-targeted eyeballs on a daily basis. They can cut out all of the painful mistakes that can be made on the internet and you will never have to pay for a single lead from leads companies ever again.

Make sure you follow their strategies closely and accurately coupled with massive action and you will see a significant improvement in your business over time. If it’s that easy, why doesn’t everyone do it? Some people do and some don’t but more specifically, they learn what is supposed to be done yet feel it’s too difficult and give up. That’s why they never achieve huge commission checks in the post every week.

“Marketing.” Definition:  Selling to defined audience.  By marketing to the correct customer and prospect base, your lead generation marketing will become more responsive: your phone will ring more frequently and at less cost per call.

Without the precision of marketing to the correct target group – those people or firms who are ready to buy – your lead generation campaign is wasting money and time. Your money, and your time.

In the first article of this series we reviewed seven lead generation mistakes to overcome.  Here you can learn how to increase your lead generation effectiveness and enjoy the rewards of a better customer acquisition strategy by implementing a more focused direct marketing plan.

What happened with your old lead generation and customer acquisition strategy?  It stopped being as effective as it was years ago.  Customers cost more to acquire… and maintain.  Clients jump ship every couple of years, and yours did, too.  So?

Here’s how you can change all that:

1. Current customer analysis.
Figure out who your current customers are.  Dig through your files for commonalities: is it location?  Income level?  Value of home?  Is net worth the driver?  Neighborhood?  Business type?  Circle of friends?  Write all these market factors down on a sheet of paper.  

Hey… if I do this for you – figure out who your customers are, and write it down on a sheet of paper I call it marketing research and charge you two grand.  You can do this for free, and call it whatever you like — it’s your sheet of paper.

2. Figure out where your customers hang out. Then hang out there, too.
What restaurants do your customers eat in?  What mailing lists are your customers on.  What newspapers or magazines do they read?  Do they watch on TV, and what do they watch?  What circle of friends do they go out with?  What charities do they donate to?  What associations do they belong to?  What gym do they work out at?  As you start answering these questions, your lead generation program is now starting to shape-up.  Next, go on – hang out there yourself.  Read those publications.  Go to those movies.  Visit those strip clubs, I mean strip malls.  And be your client.

Remember, when fishing, you go where the fish are.  When looking for clients and customers, go where your clients and customers go.  

3.    Learn what your customers own.
Do they all drive Chevys?  Do they all own boats?   Airplanes.  Tractors?  Have houses in the hills?  Write all this down, too.  It’s part of your lead generation and customer acquisition marketing research. (Remember, you were going to send me two grand if I did this for you?  So now, just send me, oh, three hundred.  Just kidding.  Make it $250.)  This is part of your primary lead generation matrix: a lead generation equation you’re developing into a quite defined formula.

4. Figure out exactly what most of your clients have in common?
If you could clone a few clients, what are the common characteristics they’d all have?  Because that’s exactly what I’d start looking for in new clients: the same demographics of clients currently in my own customer database. 

Section out the target of people who have those same commonalities as your current clients, and advertise or send direct mail to them.  

An example.  Suppose you find out that every one of your clients reads the same 3 magazines.  Those magazines would be good places to take out an ad schedule, wouldn’t they?  

How about if 4 out of 5 of your clients had offices in the same neighborhood.  I’d pick a lead generation campaign with a good direct mail strategy base, and mail regularly to that neighborhood.

If all your customers own dogs, your lead generation campaign should look for dog owners to market to.

If they all eat at the same restaurant, I’d start eating there, too.  If it’s an upscale restaurant, invite me! I’m not too busy and I enjoy nice great food!  Just kidding.  My wife hates it when I go out without her.  I hate it too – she goes shopping.

Hey, that restaurant website might be a good place to effect a lead generation targeted ad campaign; or sponsor the restaurant coat check room for a few nights.  Or leave a few of your business cards at the coat check.  A small and tasteful sign  there would be helpful, too. 

Of course if your clients eat at Denny’s… then, yeee-ha: time to get some new clients there, Jethro.  Sorry. If it wasn’t for bad taste, I wouldn’t have any jokes to tell. 

Back at the nice restaurant, you could always test sponsoring the coat check room, or sponsoring desserts for an evening.  Or if you’re in the city – sponsor parking.  Lead generation doesn’t have to be traditional.

5. Start a mailing list of your customers.
Analyze your customer database, and find more of the same type of person.  Then:

6. Buy several mailing lists that match the demographics of your own house list.
Test each.  Small tests aren’t expensive.  Ramp up when a test is profitable.

7.  Create media awareness.
As a traditional direct marketer, I don’t believe in unfocused mass advertising. Those methods only work in very select circumstances: huge clients with wide markets and big budgets. 

Some lead generation campaigns in local, traditional media such as direct mail, newspapers, magazines and local TV work well to raise the level of awareness of your firm in your own back-yard.  This kind of PR will also increase phone calls to your firm.  You remember who likes to shop in their own back yard?  Everyone.

Create the right message, the right image, and present it consistently in the right media, and presto — an effective lead generation strategy. People will get to know you.  Then do you know what happens?  The phone rings.

8. Create trust.
You can’t build an effective lead generation strategy without the help of others. It’s low in cost to build up your network of referrals and referral sources, and trust plays a big factor here. 

Start your referral network by referring customers to others.  Don’t worry, it starts out slow, but the business will come back to you—in spades. 

9. Build trust by creating a paper trail of nice letters.
To build trust exponentially kindly remember that every referral – whether you give one or receive one, needs to be followed up by a WRITTEN piece of correspondence. 

Use the power and longevity of direct marketing and direct mail when thanking someone for giving you the referral.  Have a referral letter on hand, personalize it and send it every time that you refer a potential client to your colleague.  And a “Thank you for your trust” letter whenever you receive a referral. 

Yes, you need an actual letter – a written piece of correspondence.  No, a call is not the same.  Sure you can call them, BUT… you still need to write something down and send it.

In the next and final artice in this 3 part series, we’ll look at 12 more lead generation strategies.  Stay tuned.

The best low cost lead generation system is to harvest the leads yourself. The most successful marketers conduct their own lead generation programs through their websites. However, to succeed in this automated lead generation, there are 3 common mistakes to avoid. Understand that you have 7 short seconds to convert your visitors into sales leads by inducing them to subscribe to your newsletter at the opt-in page. The 3 common mistakes that internet marketers make that kill their sales lead generation potential are as follows:

No. 1 : No Clear Objective

Be clear whether you want your visitors to purchase a product or join your mailing list. Be specific and to the point. If email lead generation is your objective, consider providing an incentive, such as a free ebook, which they can receive immediately upon subscribing. Most people who surf on the web are looking for free information, and if you can tickle their senses, they are willing to part with their email addresses and grab what you have to offer. With the captured email addresses, you can stay in contact with your subscribers through auto responders and build on your email marketing. You will need a web-based email marketing services such as GetResponse or Aweber to do this.

No. 2 : Sub-Standard Navigation

Business lead generation websites need effective navigation system to compel more visitors to sign up. A good navigation system will determine the length of stay of your visitors and the quality of conversions. For a visitor to gain access to relevant information on your website, such as products and services which is the reason why you set up a website in the first place, your navigation system has to be well organized. Links to products and services should be below the company information at the top of the menu bar on the right side of your page. When there are sub-menu pages, their links should be collapsible, to save space and to make it look neat. All links should include relevant keywords and describe what they are. Below that, you can place articles, your satisfied customers’ comments and praises. Blogs, newsletters, photos and contact information should occupy a more prominent space below the main menu. I find that placing the menu bar on the right to be more effective than on the left because we read from left to right, and usually where the eyeball movement ends, buying impulse takes over.

No. 3 : Missing Emotional Content

Emotion is an important element in a person’s buying decisions when you conduct lead generation programs. Emotion moves a person to take action, and that includes purchasing a product from a website. If you look at advertisement billboards along the highways, the copywriting is so compelling that it makes you think. But unlike highway billboards that is visible to you every time you drive by, a visitor only has 7 seconds to be moved emotionally and will probably not visit your website again. The first paragraph of your website should trigger your visitors’ curiosity and make them want to know more. Identify who your target leads are and understand what they are looking for. If you are selling fat reduction products for women above 40, than your copywriting should be targeted towards their needs, socio-economic level, problems, interests, etc. The needs of obese women above 40 and obese teenagers are entirely different. If you are specific towards their needs, they will stay longer because it is very easy to leave with a click of a mouse. Before and after photos of women above forty who have found success in weight reduction is an effective emotional tool to make them decide. Videos are even more effective and I highly recommend that you have that too. Photos and videos are like boosters that induce a lead to make a buying decision. How many times have you purchased a product because you were moved by the advertisement or commercial on TV?

In conclusion, low cost lead generation programs such as this is very effective for your campaign if you avoid the 3 common mistakes. Just remember that you need to have a clear objective of your campaign, a good navigation with the menu and links in the right places, and a compelling copywriting that triggers your visitors’ buying impulse.

12 More Awesome Tips on Lead Generation Systems and Direct Marketing Strategies.

1.  Pick up the phone and call.
Speaking about the phone, just call current customers and say thanks for your business.  You’d be surprised at what this does for your lead generation program.  You don’t need to sell anything, just thank customers and ask if you can help with anything or provide any information they may have questions about.  For best results, offer

In the insurance industry lead generation is often just a FREE policy review away.  In both the financial community and the insurance industry, a free portfolio or policy review is one of my favorite offers.  And quotes are always the first line item preceding a sale.

2.  Go back to school.
School events can help even if you don’t have kids.
For financial lead generation programs, or insurance lead generation strategies, don’t forget to help out with school programs: build credibility and trust when you take out ads in the yearbook, play programs, school events.  People naturally trust firms who work with kids, and their kid’s schools.  School ads are always inexpensive and are generally tightly focused to a neighborhood, which you’ve probably targeted as your own local market.  And you remember who likes to shop in their own back yard?  Yea, I thought so.  Everyone.

3. If your market is geographically tight, get active in the local scene. Go to area meetings and join community associations.  Join the township board, or get on some committees.  Go to business events.  People trust people they can look in the eye and they can do that at local events.   And the business goes to people with… a high degree of visibility and accessibility.  Applause.  OK you guys with high visibility and accessibility – step forward.  Thanks.

4.  Stop pushing products. Most businesses are based on a relationship, lead generation strategies are the beginning of this relationship.  Start prompting people to call you with questions, for answers or for additional information.  Become the informational resource. 

Once they’re on the phone with you, it’s all you baby, it’s all you.  Unleash that magnetic personality.  You do have a magnetic personality, don’t you?  Sigh…  me neither.  Oh well… put them on your mailing list and mail to them all the time, like I do.  You do have a mailing list, don’t you?

5. Design your Lead Generation Program with the correct objectives.
The best lead generation programs can do is generate warm phone calls – then it’s all up to you to create a relationship (aka create a client) when the phone rings.  So…

6. Make the phone ring
Create an ad, a press release or send a direct mail piece, post card or letter.  Continuous active marketing is crucial to new business.

7.  Make FREE Offers.
The best way to generate phone calls with these lead generation printed pieces is to Offer Free Booklets of helpful information. 

The titles drive the response – the better the title, the greater the response.  Simple as that. 

Better yet, in the center of your letter or post card, show a punchy bulleted list of compelling booklet titles readers can get FREE, if they just call now!  Keep in mind, if just one title is a “Must Have!” you’ll get a call.  The better the titles, the more calls you’ll get.

8.  Build trust. Offer a range of FREE informational services along with your FREE booklets.  This will make people call, and put you on their radar of “helpful people to call” when they need something.

For example, FREE quotes, FREE policy review, FREE portfolio reviews, FREE drop off and pick up; FREE Seminars, FREE book, “FREE FREE FREE… just pick up the phone and call now!”  If you can’t bury the cost of giving away a free book to activate an account, you’re doing something wrong.  

9. Track lead generation strategies back to the source.  Keep a count of new customers acquired through each marketing channel in your lead generation program.  Next year when you do it all again you’ll know where to start – at the highest new customer acquisition level.

10.  Keep clients for life. Simply deliver the service you said you would, at the time you said you would deliver it.  And then thank clients for their business.  Yes.  Simple as that.  So…

11. Don’t forget to send a letter thanking clients for their business a couple of times a year. They never get tired of this, and they don’t get it from companies who don’t care.  It sets your firm apart from those.

12.  Hey, did I mention books make great business gifts. Certain books. Especially the ones that show how your clients can get more business in these tough economic times. Hey, did I mention my books can show you how to get more business for yourself in these tough times?  Three of the best marketing books in the world:  “How To Market A Product for Under $500″, “Uncommon Marketing Techniques”, and “Direct Marketing Strategies”.  They’re awesome. Get them at Amazon.

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