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Home Page > Business > 6 Steps To Find Anyone 200+ Leads!

6 Steps To Find Anyone 200+ Leads!

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6 Steps To Find Anyone 200+ Leads!

By: Jean-Guy Francoeur

About the Author

http://www.rapidresultsworkshop.com/ The Rapid Results Marketing Workshop is a practical small business marketing workshop that teaches entrepreneurs how to quickly attract prospects, increase profits and grow like never before.

Bestselling author Gerry Robert’s goal is to help you make money. To provide you with actionable strategies that you can use to grow your business beyond anything you ever expected, or even hoped. He has been fortunate in his life to have worked with, and become friends with, some of the leading figures in the entrepreneurial world. He is endorsed by the who’s who in marketing.

This seminar will give you the advice that helps your company dominate your market.

http://www.rapidresultsworkshop.com/

(ArticlesBase SC #3461239)

Article Source: http://www.articlesbase.com/ – 6 Steps To Find Anyone 200+ Leads!

6 STEPS For ANYONE To Find 200+
Prospects and Get Others To Pay For Everything –
Including Sending Out 10,000 Brochures.

This article will show you exactly how to attract 150 to 300 prospects who are predisposed to buy what you are selling and how to get others to pay for the entire promotion. We have done this successfully all over the world – IT WORKS!!!

The biggest challenge in any business is to find people who are predisposed to buy what you are selling. I’ve been teaching for years now to move away from cold calling because it’s too time consuming and too tough emotionally.
I would rather have one person call me than me call 100 people. Most business people agree and tell me that they would sell more if they could only get in front of more people who are predisposed to buy what they are selling.

This article will show you how to attract between 150 and 300 such people using a seminar and how to get others to pay for EVERYTHING.

In a nutshell, here’s how this program works. You will host a seminar, hire a great speaker, send out 10,000 brochures using a unique method, have sponsors pay for everything, get the speaker to endorse you from the stage, and follow-up after the event.

Step 1: Identify Your Target Market

The first step is to spend time evaluating who your ideal prospect is. I know this sounds like basic stuff but I can tell you that far too many salespeople and business owners think that they sell to “EVERYONE.” What you want to do here is think about the ideal person who might buy what you
are selling and think about what problems would they currently have. What issues are they currently dealing with? Where are they at in terms of deciding to buy what you sell? Consider all the demographic factors, (age, education, status, position, income, etc.).

The more you know about your Ideal Prospect, the easier it will be to attract them to a seminar. If you cheat on this step, you will lessen your potential for success.

Step 2: Design a Seminar To Attract Your Ideal Prospects

The idea here is to find a seminar topic that will attract your ideal prospect will respond to. In Step 4, you’ll see exactly the mechanics of getting him to the seminar but you should think about designing
the right type of seminar.

The Seminar Objective

Seminars are one of the best ways to grow any business. I’ve used seminars to:

– Build a database
– Generate leads
– Qualify serious leads
– Sell products/services
– Book appointments
– Attract Investors
– Create Public Relations
– Recruit Salespeople

What do you want to accomplish by the end of this seminar? Do you want to actually sell things at the seminars? Book appointments? Recruit people?

So, think about what you want to accomplish. The above list is possible but you should rank them in priority. If at the seminar, your #1 objective is to book one-on-one appointments, your approach will be different than if you wanted to simply generate leads. Both are applicable but one might be
more important, and will dictate your approach.

The Topic

The topic of the seminar is of ultimate importance. We have conducted “How To Increase Revenue In Your Beauty Salon Seminars” in Singapore and had a phenomenal success. Our client sold an $8,000 piece of equipment to beauty salons. She knew that beauty salon owners would respond to the “Increase Revenues” topic. One thing to make sure about this seminar is that it must be informational NOT commercial in nature. The seminar must be a first rate seminar and not a two hour sales pitch. You must deliver what you promise.

Keep everything in a “prospects” point-of-view. They couldn’t care less about you, your company, your products or services. Think of a topic they would be interested in. Don’t get stuck in your industry. Karl Ruban, a Canadian financial planner is using our “SALES-BOOSTER Internet
Marketing Seminar” to attract people to his practice. The people who come out to this seminar are exactly who he wants to reach. What do all the other financial planners do seminars about? Financial Planning. So, to be different, consider things from the prospects view point.

The Speaker

You will need a speaker who is qualified to speak on the subject. Since I’ll show you in Step 3 how to get someone else to pay for everything including the speaker’s fee, you should select someone who is very qualified for the task, preferably an author or someone with credentials to pull an audience. This is really important because of the way we are going to promote this seminar. You want someone who is credible and someone who’s credibility you can borrow and cash in on.

Make sure that they are willing to help you with your objectives at the seminar. You will want him/her to endorse you, your company, your products at the seminar and help you sell the audience.

Step 3: Get Sponsors To Pay For Everything

For some people this part of the program is too much to believe but trust me that we have done this all over the world for all kinds of companies and every cent was raised from sponsors. If this is done right, this part will be a breeze. We had an entrepreneur in a small town in the Texas sign up all
the sponsors for our seminar using this format in about 3 weeks.

Essentially what happens is that you price everything out and then divide that among the sponsors.

Sponsorship Kit

You will need some document to help sell the sponsors. We use a Sponsorhip Kit. Nothing too fancy but one which answers all the questions for the potential sponsor. Here is the Table of Contents for our The Sponsorship Kit

Table of content

# 1.0 Introduction
# 2.0 Objectives of the seminar
# 3.0 Who Attends – Statistics
# 4.0 The Next Event
# 5.0 Seminar Content
# 6.0 Sponsorship Benefits
# 7.0 12 Reasons Why You Should Become A
# Sponsor
# 8.0 How To Make This Seminar A Success (for Sponsors)

Selling sponsors is a lot easier than most people think. The Sponsorship Kit will tell them everything they will get as a Sponsor which might include things like, the mailing list, an endorsement from the speaker, an exhibit booth at the back of the seminar room, a logo on all promotional materials.

Step 4: Promote The Seminar Using My Fail-Proof Method

This is worth it’s weight in GOLD. We’ve spent 10 years and millions of dollars learning this.

First off, your goal is to attract 150 – 300 hot prospects to a seminar and have a highly credible speaker give a great seminar of interest to your target market and have that speaker help you with your seminar objective. You don’t want to make money from ticket sales. This is vital… The
seminar is not FREE but we don’t charge. Let me explain.

The brochure and tickets will have a price on them. We find that a $199 price for a 3 hour seminar pulls best. Here’s what to do:

a) Print 10,000 2 colour brochures about the seminar. It should have details about the speaker, topic, location, registration, including price.

b) Print 10,000 seminar tickets, 2 colours with gold foil stamping. This is very important. You want this to look impressive.

c) Print 10,000 2 colour letters inviting people to your seminar. The gist of the letter states that as host you have a few complimentary tickets available for this $199 seminar and if they fax this letter back right away they can get in for FREE.

d) Print 10,000 one colour envelope to hold all the above. All of this is mailed to your target market.

Step 5 Conduct the seminar.

Be sure to have communicated early with the speaker that you are counting on them to help you meet certain seminar objectives. Get a clear understanding about this before you actually finalize with the speaker. You must feel comfortable that the speaker can help you sell from the stage. The reason this is so important is because if the speaker is really credible, it will accrue to you. They can say things about YOU that you can’t about yourself. When I’m on stage and I tell the audience to buy your product because I think it’s the best I’ve ever seen and because of the fabulous price you are offering that product at the seminar…. they act! They trust a credible speaker.

During our seminars for example, we will actually sell the sponsors’ services during the seminar. Our most popular seminar is THE SALES-BOOSTER Internet Marketing Seminar. Since I show actual websites and how to make them profitable, I download the sponsors’ websites into my computer, so I can demonstrate them in the seminar.

Allow the sponsors to exhibit at the back of the room. Have a break at half time to allow the participants to mingle with them. We find that a 3 hour seminar works best for what we want to accomplish. People must feel like they got a great seminar. It must come off like a normal $199 seminar for this to work properly. At the end of the seminar, THE SPEAKER, not you, should do a short presentation for whatever the seminar objective is. I have endorsed clients, sold website packages, booked appointment for serious prospects, raised investment money, recruited salespeople, sold all kinds of
products for clients using this format. Make sure your speaker is comfortable doing this and is good at it.

Step 6: Follow-up Relentlessly.

Immediately after the seminar, a letter should go out from THE SPEAKER. Since you are hiring them, in essence, to be your spokesperson, send out a letter to everyone present from the speaker, restating the offer of the seminar. Let’s say at the seminar you offered the participants a package of
goods for a certain price for “TODAY ONLY” Well, this follow-up letter can go something like this,

“Dear _________, thanks for attending my seminar the other day. As you will recall, I mentioned that (host company) was offering (Seminar offer) for a 25% discount if you bought today. Well, they have agreed to extend the offer for another 1o days. So, take my suggestion and give them a call….” You get the idea. It’s basically, a way to get additional benefit from the speaker.

Whatever method you choose, you must follow-up quickly. Every day after the seminar those leads will get cooler and cooler. If you wait two weeks to contact them, you will have lost much of the momentum caused by the seminar.

Retrieved from “http://www.articlesbase.com/business-articles/6-steps-to-find-anyone-200-leads-3461239.html”

(ArticlesBase SC #3461239)

Jean-Guy Francoeur -
About the Author:

http://www.rapidresultsworkshop.com/ The Rapid Results Marketing Workshop is a practical small business marketing workshop that teaches entrepreneurs how to quickly attract prospects, increase profits and grow like never before.

Bestselling author Gerry Robert’s goal is to help you make money. To provide you with actionable strategies that you can use to grow your business beyond anything you ever expected, or even hoped. He has been fortunate in his life to have worked with, and become friends with, some of the leading figures in the entrepreneurial world. He is endorsed by the who’s who in marketing.

This seminar will give you the advice that helps your company dominate your market.

http://www.rapidresultsworkshop.com/

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Article Tags:
customer, loyalty, sales call, prospects, gerry robert, instant authority, millionaire mindset, boost income, sales, profit, marketing, free, free videos, sales tactics, black card marketing

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http://www.instantauthoritytoday.com Get Gerry Robert’s 4 NEW videos for FREE. Each one is jam-packed with tactics on how anyone can boost income, sales and profit. (Limited Time Only!)

By:
Jean-Guy Francoeurl
Advertisingl
Oct 14, 2010

6 Steps To Find Anyone 200+ Leads!

http://www.rapidresultsworkshop.com/ The Rapid Results Marketing Workshop is a practical small business marketing workshop that teaches how to attract prospects, increase profits and grow massively.

By:
Jean-Guy Francoeurl
Businessl
Oct 12, 2010

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The following five important lead generation pointers must be considered by anyone looking to enhance their leads from their marketing efforts.

1. Your Audience: The very best marketing piece or sales presentation is useless if you do not project it to the right audience. It doesn’t matter whether you are marketing on the internet, via direct mail or creating display ads. Targeting the right audience is critical.

In order to identify your target audience, you need to do a certain amount of research. Some of the questions that will lead you to uncover a thirsty market are; Who are they? What are their wants and desires? And what are their fears and inhibitions?

2. Product Benefits: When selling a particular product, it is important not only to know the product thoroughly, it is just as pertinent to know the various benefits of the product’s features. It is these benefits that convince a prospective buyer to respond to your sales pitch and sign on the application form.

For this, a good technique is to enumerate all the possible benefits of a particular feature of your annuity and jot them down. This will not only help in selling more annuities, but will give a boost to your annuity lead generation as well.

3. The best way to market your product: In the case of a home based business, the response levels to marketing are often quite low. This is because your prospects have already been bombarded with a ton of advertisements selling annuities. So, it is most likely that he will hit delete on your piece or will simply ignore it.

A suitable alternative to frontline leads marketing is to create a “lead generator”. The most common form of lead generator is an information product. It may be a booklet or a report in this case. However, this is not a product brochure; instead it is a report that works more like a sophisticated sales letter if written professionally.

So, as a substitute to advertising your business opportunity, you would be advertising the report in your lead generator. The secret is to use the lead generator as a means to secure the contact information of your prospective buyers. This helps you to construct a priceless list for which every home business owner would give their right arm.

4. Systemize: Irrespective of the fact, whether you use a lead generator or directly market your annuity, you must first systemize your marketing operations. Statistics say that on an average for every sale to take place, 7 contacts must be made. This means that for every lead generated, follow-ups should be in place beforehand.

5. Testing: When marketing to your leads, you should also consider testing your operation on a small scale. Once you have chosen your market and the way to generate leads, put out a small ads or test a fraction of the number of names from a well-selected list. If you fail to achieve the desired response rate, then you know you have not wasted a big sum of money. Also, you can spot the errors in your marketing system and fix them. With this miniature trial and error technique, you can cut your losses, build a profitable lead generation system and can then implement the same on a larger scale.

Therefore, a winning lead generation program is most likely to succeed when you target the right audience, discover your product’s plus points, pick the right approach, follow it up and always test on a small scale (to de-bug your system).

The key to success with life insurance sales leads that are generated by a 3rd party lead company is to devise a plan of action. Most agents who use leads fail to handle them effectively enough to be profitable. Here are ten steps for an insurance agent to follow to make a profit with sales leads.

1. Select the type of life insurance sales leads you want. For instance, there are insurance sales leads that are generated by mail, fax, internet websites, etc. Each lead type has its advantages and disadvantages. Also, decide whether you want to work with exclusive life insurance sales leads, or shared sales leads.

2. Determine the quantity of leads you can afford to purchase over a 60-90 day period before you receive any commissions from your initial sales. Typically, underwriting, approving, and getting paid on a life insurance policy will take at least 60-90 days. Therefore, you will need to fund your lead purchases over this period of time before you have commissions to re-invest in leads from profits instead of your pockets.

3. Select a lead company with a reputation for generating responsive leads. Ideally, you should get references from an agent(s) who has experience working the leads generated by the company you’re considering. If references are not available, ask the lead company for several complimentary leads for you to experience first-hand how responsive they are,

4. Always follow-up with your leads quickly after receiving them, preferably within 1-2 hours. Sales leads become stale if they aren’t contacted immediately.

5. Use a follow-up phone script that quickly engages the sales lead in a professional yet friendly manner. Sales leads do not know who you are, and are quick to judge you by how you handle yourself in the first 15-20 seconds on the phone.

6. Close your lead effectively in a manner that allows the lead to decide to do business with you. Sales leads want you to advise them on what options they have, but they want to make the final purchase decision.

7. Have a step-by-step plan of action for your lead to follow to proceed once they have made a decision to purchase one of your recommendations. Your prospective policyholder should always be aware of the next step in the process.

8. Monitor the underwriting of the case to make sure it proceeds without problems or delays. Be sure to update your prospective policyholder often on the progress of underwriting their policy.

9. Deliver approved policies and complete all delivery requirements quickly so that you are paid. Be sure to maintain records of commission income vs. lead expense to track your profitability.

10. Always re-invest a portion of your commissions in additional life insurance sales leads to continue the selling cycle. Your program should be self-sustaining after the initial 60-90 days of selling to your leads.

Attempting to sell leads without a plan almost always results in frustration and wasted money on leads. However, these ten steps can provide a working outline for any insurance agent wanting to profit from selling life insurance sales leads

Traffic is one of the most important things when having a website or an affiliate website, but more than traffic, finding potential leads is a really big part of becoming successful and making money online. It doesn’t matter if the affiliate site you’re a member of is a CPM program, cash generator, safe list or a cash gifting program. Sure, traffic is a potential way to receive “customers.” But did you know that it takes 1000 people to visit your site (traffic wise) before you could receive even one sale?!? That first sale is always the hardest, believe me I know! So, instead of having 5000 people just visiting your website and eh maybe being interested, probably not, why not get actual targeted leads?

Targeted leads allow you to “buy” people to come to your website that would be interested in what you’re selling to them. These are usually opt-in lists, and more likely than not I would make sure they are opt-in because chances are if they were added to a list that they didn’t opt-in to, you could potentially get in trouble for sending them unwanted emails or SPAM. As we all know, SPAM is a major no no! Not only could you get in trouble with their affiliate site you joined but you could also get black listed online, and this is NOT a title you want to be associated with. Being black listed is sort of like scamming someone and having the e-police tape a sign over your head letting everyone know what you have done. You can’t hide from this, so just don’t do it at all! The sites will usually tell you “these leads are all opt-in” or “these leads are willing to receive messages from you.”

There are all sorts of categories you can choose to place your ad in to receive targeted leads. Here are a few of the following you can expect to find online:

Advertising

Arts and entertainment

Automotive

Business

Commerce

Education

Finance

Health and medicine

Insurance

Law

Marketing

Real estate

Recreation

Travel

Web services

Obviously you can see from this small list (subcategories weren’t added to the list) there really is a perfect category for whatever service or website you want to advertise, this is great for you because now you can make sure you pick the correct category and in turn receive the correct “type” of people to your site. You can also pick to have people sent by certain age specifics, race, creed, demographics, what they do for a living, do they buy products online, etc. You can expect to pay a good amount of money if you add all these other specifics on. But if you just want to buy targeted opt-in ads, it really doesn’t cost very much at all, considering the targeted traffic and potential sales you could be receiving!