Aug
02
2010
What is a free way to get good sales leads for selling cars.?
Posted by in lead selling, tags: cars., Free, Good, Leads, Sales, sellingI am fairly new in the car sales business, a few months. Does anyone know of a good way to get free sales leads, or even some that I have to pay for. But I am looking for real leads.
Thanks
Kinda gruesome but go to the library and get 15-30 day old copies of newspapers and check the obit’s. Wives generally sell off or trade the husbands car for something they really want. I had a saleman that made a career of doing that. Sales is good paying hard work and the WORST paying easy work. I don’t know of any lead companies that would deal in something besides a promotion based sale for an entire dealership and those start at 5.000 dollars.
The classifieds. Call everyone selling their car, most of them are looking for a new one and that’s why they are selling it. The best part is, you already know what they want for their trade, just leave plenty of room for an overtrade when you work the deal.
If you are at a franchise dealer, gather up past deals of salespeople that no longer work there (orphan owners). Call each one, introduce yourself, and explain that you are new to the dealership and have been placed in charge of their account. Get all updated customer info and add them to your master list. Your sales manager should have no problem helping you with questions to ask the customer if you don’t know how to handle this type of situation. Be sure to send followup letter and business cards thanking them for their time on the phone.
You can get 300 contact opportunities MINIMUM using this method. How you handle each phone call will determine how many solid leads are generated.